What gives? Framing photos

When you want to print your photos in its proper proportion, you will run into issues. You look in every photo/framing store you can think of and you look up your nose. No where can it be seen... a 8x12 inch photo frame. They sell 8x10 and 11x17 and 8.5x11 but what about 8x12's? What gives?

Needless to say, I had quite the fun time this weekend trying to find something to put my photos in. I had to buy 11x17 frames and leave a black border around the photo. A little bit more costly than I'd like.... maybe it's all part of some marketing scheme. "Buy my 8x10's or pay more for bigger!". You know... since most photographers use cameras that have the 2:3 ratio.

I honestly see no appeal in 8x10's. What do the photo lab people do? They distort the image by squishing it to make it fit, and if you were to do that with a portrait of somebody or an object you recognize, you will notice the distortion.

Guess there is a monopoly to be had even in the photo industry. Shame.